70% of the work you do can be replaced by AI,
so let's make the 30% that makes you human,
100% of your time
— Theunis de Klerk
Co-founder, Serova
Our Mission & Values
We believe technology should make human communication more meaningful, not more complicated. Here's what drives us every day.
Our Mission
Automate the 70% so humans can spend 100% on the 30% that matters.
Innovation
We push the boundaries of AI to solve real-world communication challenges.
Privacy First
Every feature is built with privacy and security as foundational principles.
Human-Centered
Technology should amplify human connection, not replace it.
The Story Behind Serova
Serova was built on a core belief: AI should work alongside humans, not replace them. We see a future where intelligent systems handle the repetitive and mundane, freeing people to focus entirely on the work that requires creativity, empathy, and human judgment—the 30% that truly matters.
We build focused AI products for specific problems. Rather than chasing generic solutions, we create purpose-built tools that understand the nuances of each challenge. Every product we develop is designed to amplify human capability, providing intelligent assistance that stays inline with you every step of the way.
At the heart of our innovation is Serova Labs—our R&D arm where new ideas take shape. Labs is where we experiment, prototype, and refine the next generation of AI products. From Amiti to future innovations, every product begins as an exploration in Labs before becoming a solution that transforms how people work.